Trust, triage and the human touch
AI has well and truly wandered into the healthcare conversation. People are using it to check symptoms, make sense of advice, decide whether something needs…
ViewTHE RESEARCH
PULSE
Here you’ll find plenty of medical industry articles and blogs.
Our regular insight series exploring the evolving world of healthcare, patient experience, medical innovation and research methodologies.
It’s a space for sharp thinking, new perspectives, and meaningful dialogue.
Whether you’re a healthcare brand, researcher, policymaker or HCP, this is where we unpack what’s shaping the field.
Featured Article
Search behaviour is shaping health decisions
Where do people really go for health information? Health information has never been more accessible. A symptom can be searched in seconds, a treatment explained in a short video, a medication debated in an online forum. The landscape feels vast and immediate. But when it comes to real decisions about health, where do people actually…
ViewQuestions to ask a fieldwork agency before you hire them for healthcare research
Choosing a partner for healthcare research rarely comes down to capability alone. On paper, many fieldwork agencies can deliver recruitment. In practice, the difference sits…
ViewYou can’t buy participation in healthcare research
Patients aren’t saying yes to the incentive. So what are they saying yes to? It’s a common assumption in research design that if the incentive…
ViewNew podcast episode:
Appetite, access and aftermath: The GLP-1 episode GLP-1 medications are reshaping more than weight. They are altering behaviour, patient expectations and, increasingly, system pressures. While…
ViewHybrid methodologies in a post-pandemic landscape
How remote interviewing, passive digital diaries and ethnography are strengthening modern healthcare fieldwork. The pandemic accelerated methodological change in healthcare research. What began as necessity…
ViewResearching the irreplaceable; Engaging KOLs without losing credibility
Key Opinion Leaders are often described as “hard to reach”. In reality, they are not hard to reach. They are highly selective. Senior clinicians, researchers…
ViewThe ethics of incentives in rare disease research
Striking the right balance between ethical incentives, transparency and trust in rare disease patient recruitment. Rare disease research is, by definition, complex. Small patient populations,…
ViewPatients don’t live in the lab
Medical devices are often developed and refined in controlled environments. Lighting is optimal, instructions are clear, and trained professionals are on hand to guide the…
View