Here you’ll find plenty of medical industry articles and blogs.
Our regular insight series exploring the evolving world of healthcare, patient experience, medical innovation and research methodologies.
It’s a space for sharp thinking, new perspectives, and meaningful dialogue.
Whether you’re a healthcare brand, researcher, policymaker or HCP, this is where we unpack what’s shaping the field.
Where do people really go for health information? Health information has never been more accessible. A symptom can be searched in seconds, a treatment explained in a short video, a medication debated in an online forum. The landscape feels vast and immediate. But when it comes to real decisions about health, where do people actually…
ViewChoosing a partner for healthcare research rarely comes down to capability alone. On paper, many fieldwork agencies can deliver recruitment. In practice, the difference sits…
ViewPatients aren’t saying yes to the incentive. So what are they saying yes to? It’s a common assumption in research design that if the incentive…
ViewAppetite, access and aftermath: The GLP-1 episode GLP-1 medications are reshaping more than weight. They are altering behaviour, patient expectations and, increasingly, system pressures. While…
ViewHow remote interviewing, passive digital diaries and ethnography are strengthening modern healthcare fieldwork. The pandemic accelerated methodological change in healthcare research. What began as necessity…
ViewKey Opinion Leaders are often described as “hard to reach”. In reality, they are not hard to reach. They are highly selective. Senior clinicians, researchers…
ViewStriking the right balance between ethical incentives, transparency and trust in rare disease patient recruitment. Rare disease research is, by definition, complex. Small patient populations,…
ViewMedical devices are often developed and refined in controlled environments. Lighting is optimal, instructions are clear, and trained professionals are on hand to guide the…
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